The Power of Advertising

Discover how and why products are advertised and the impact they havePublisher: Hachette Children's GroupAuthor(s): Ruth ThomsonNumber of pages: 64...

Reducere. DescriptionA provocative, must-read investigation that both appreciates the importance of--and punctures the hype around--big-time contemporary Ame...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Reducere. A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3, 500high-...

Discover how and why products are advertised and the impact they have

Reducere. In a vastly overpopulated near-future world, businesses have taken the place of governments and now hold all political power. States exist merely t...

Reducere. DescriptionDespite companies today adapting to the digital ad age, there's one area of the business that still eludes many: the power of YouTube. H...

DescriptionVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more su...

Forsyth's latest in paperback, set in the collapsing Russia of the late twentieth century, as a Western alliance attempts to prevent a fascist dict...

Do you want to know how companies know what you want to buy from the data they analyse? Do you want to know how to extract data from your ads throu...

Reducere. This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Col...

What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophi...

Reducere. Contributor(s): Author: Mr Jim SignorelliFrom Library Journal: Advertising executive Signorelli was tired of the traditional approach to his craft,...

Reducere. Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers a...

Reducere. Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be ...

DescriptionDo you want to grow your personal brand faster than you ever have before? Do you want to grow your professional network so you open more...

Reducere. You hear of someone talking about "love" in the marketplace. What comes to mind? One of the first things might be romantic relationships between co...

"Black women's heads of hair are galaxies unto themselves, solar systems, moonscapes, volcanic interiors."--Elizabeth Alexander, from the Introduct...

Victor C. Kitchen was a New York City advertising executive who wrote one of the Oxford Group's most important books. He also went to the same Oxfo...

DescriptionHow new biomedical technologies--from prenatal testing to gene-editing techniques--require us to imagine who counts as human and what it...

Reducere. Stone Barrington must trap a ruthless defector in this heart-stopping thriller from fan favorite Stuart Woods. Stone Barrington is trying to enjoy ...

"The wise man knows he doesn't know. The fool doesn't know he doesn't know. - Lao Tzu. What's the most important step in fixing a puncture? It isn'...

Reducere. The Mirror, the Window, and the Wall: "The Life-Changing Power of Finding Your True Self" instructs us to discover the most important questions to ...

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DescriptionAn undisputed classic, the Fourth Edition of this bestselling media studies text offers an unparalleled analysis of the cultural industr...

DescriptionAn up-to-date edition of the authoritative history of photography--widely embraced by both students and general readers Naomi Rosenblum'...

Reducere. DescriptionHi, My name is Petra Join my dad and me as we venture into the city to learn about the media messages all around us.We are surrounded by...

DescriptionHow the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade...

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing...

Reducere. Before the Internet brought the world together, there was border radio. These mega-watt "border blaster" stations, set up just across the Mexican b...

In the course of browsing an illustrated book of objects--umbrellas, watches, tools, clothes--artist Max Ernst was struck by the items' unusual jux...

Reducere. From the first Black winner of the Nobel Prize in Literature and one of our fiercest political activists--this political novel about the dangers of...

Reducere. Have you ever felt manipulated or taken advantage of? Have you ever fallen victim to someone's chairisma only to realize later that you had been sc...

Reducere. With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies g...

"The most interesting book ever written about Google" (The Washington Post) delivers the inside story behind the most successful and admired techno...

Reducere. Book of My Nights is the first poetry collection in ten years by one of the world's most acclaimed young poets. In Book of My Nights, Li-Young Lee ...

Reducere. With the boom of e-commerce and socialmedia, companies no longer hold primary control over their brand message. They now share that power with cust...

The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way th...

Reducere. DescriptionIn the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology a...

Reducere. Becoming a Slave is an authoritative, and well-documented book on the process of finding and submitting to a dominant. Beginning with a description...

Reducere. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields--ps...

Reducere. Launched in New York City, in 1992, the Lesbian Avengers rejected the picket line and ordinary demo for media-savvy, nonviolent direct action. They...

WALL STREET JOURNAL BESTSELLER Harness the power of can't to make your big, impossible dreams a reality with help from a creative entrepreneur who'...

Reducere. The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet....

Reducere. Discover How You Can Rapidly Grow Your YouTube Channel Even If You've NEVER Created A Video Before & Have Extreme Camera Anxiety!Do you want to cre...

Reducere. Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all--and was finally ...