The Handbook of Marketing Research

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psy...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...

Handbook of Home Health Care Administration, Sixth Edition is a comprehensive text that reflects the current state of home health care administrati...

Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get wh...

DescriptionAn unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbr...

This best-selling handbook is packed with detailed information on housing, feeding, and fencing dairy goats. It's been the trusted resource on the ...

Reducere. Swarmwise (2013) is a tactical guide to changing the world using cost-efficient swarm methodology. It is a leadership handbook that outlines how th...