The Advertising Concept Book

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campa...

Reducere. Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 19...

Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research ...

Reducere. Discover the tranquility of Japanese landscape and design with this wonderful coloring book.55 illustrations show Zen gardens, temples, geishas, bo...

Reducere. Ever since American prisoners of war in Korea suddenly switched sides to the Communist cause, the concept of brainwashing has continued to fascinat...

DescriptionIt is a commonplace that the modern world cannot be experienced as enchanted--that the very concept of enchantment belongs to past ages ...

Reducere. The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing th...

Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. This must-read book prov...