Strategic Public Relations Writing. Proven Tactics and Techniques, Paperback - Jeanne Salvatore

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic comm...

Reducere. Drawing from dozens of the U.S. Army's official field manuals, editor Jay McCullough has culled a thousand pages of the most useful and curious tid...

This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own cont...

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to d...

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Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns ...

Reducere. Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of ...

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the...

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Reducere. Contributor(s): Author: Robin FrederickHere are 126 Shortcuts that will take your songs from good to greatDiscover the melody and lyric writing tec...

Reducere. Contributor(s): Author: Friedemann FindeisenDiscover The Songwriting Technique Used In 97% Of All Hit Songs How To Use Subtle Psychological Trigger...

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering dive...

Mandy Southan takes the art of Shibori, in which fabric is bound, clamped or stitched before dyeing, and goes beyond the traditional blue and white...

This fascinating collection showcases an astonishing range of period pieces, from the 1750 whale-boned corsets, through the invention of the sewing...

101 Coaching Strategies and Techniques provides focused, practical strategies to help the coach with their work. Each point provides a detailed exp...

Reducere. If you're a team leader asking the question: How do I make my team better?, then Team Leadership is the book that provides the answers.Team Leaders...

If you can dream it, you can achieve it What makes this book unique is that it covers an entire spectrum of how to be proficient in taking the IELT...

Reducere. Ann Benson brings her time-tested perspective and decades of craft experience to the beautiful art of loom beading in a comprehensive book that fea...

Reducere. Sailing Smart is for every sailor who wants to increase his or her knowledge, understanding, and sailing expertise: the local day-sailor who wants ...

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Rozman shows how East Asia's international relations can be best understood through the lens of triangles, analyzing relations between the key nati...

Publisher: De GruyterAuthor(s): Doris Berger-GrabnerIllustration(s): 21 Illustrations, black and white; 34 Illustrations, color; 21 Tables, black a...

The Artist's Handbook has become an indispensable reference work for thousands of practising artists all over the world. This fifth edition has bee...

Weddings are beautiful and exciting occasions, but they are a tense challenge for the photographer. This book explains how to take romantic signatu...

Reducere. A field manual on contextualizing cyber threats, vulnerabilities, and risks to connected cars through penetration testing and risk assessment Hacki...

The second edition of this concise phrase book is an essential tool for all students who want to communicate their ideas, arguments and evaluations...

Reducere. Contributor(s): Author: David Rosen This is the most complete catalogue of cutting-edge negotiating tactics ever published. This blockbuster work i...

Reducere. Prepared and published in the 1940s by the U.S. Office of Indian Affairs, this volume offers an in-depth guide to the ancient craft of quillwork an...

Reducere. The Tango Orchestra: Fundamental Concepts and Techniques By Julian Peralta Translated by Morgan James Luker Written by one of tango music's most ac...

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Reducere. In principle, mosaic is simple to create--it can be tackled by anyone who can tile a wall or glue down a collage. In practice, it needs to be caref...