Public Relations and Media: PR Strategies for the Digital Age, Paperback - Mathew Knowles

Reducere. The field of public relations is as old as media itself, and yet thanks to technology, it has changed and continues to evolve with the times. From ...

From the million-copy-bestselling author of Execution'Ingenious . In this lively, accessible guide, Ram Charan - million-copy-bestselling author an...

If you want to win, you need to learn to play a new game. Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncov...

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understa...

Build an agile organizational structure and culture that will enable your company to succeed in a digital age with this practical guide.

Publisher: Rowman & LittlefieldAuthor(s): Rae CaseyIllustration(s): 10 Illustrations, 10 PhotosNumber of pages: 160Publication date: 2021Dimensions...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Perhaps no other function of a free press is as important as the watchdog role--its ability to monitor the work of the government. It is easier for...

With a clear focus on the importance and prevalence of new and digital technologies, this book presents students with a practical guide to understa...

DescriptionTHE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills c...

Reducere. Parenting in the digital age has never been tougher. It seems the world is changing around us at an ever-increasing speed with new technology, mass...

Medieval Manuscripts in the Digital Age explores one major manuscript repository's digital presence and poses timely questions about studying books...

Publisher: Taylor & Francis LtdAuthor(s): Kerry GibsonNumber of pages: 162Publication date: 2021Dimensions: 234 x 156Cover type: Paperback / softba...

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how...

Reducere. Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR career o...

Reducere. DescriptionWhether you're a Perfectionist, a Dreamer, a Worrier, a Crisis-Maker, a Defier, a Pleaser or a combination thereof, this book is your ro...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. In the five years since the original publication of The DNA of Achievers: 10 Traits of Highly Successful Professionals; the author, the contributor...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Discover how to live well with technology

Reducere. Marketing is psychology, in practice. That's all it is. This book will introduce you to fascinating research in the areas of social psychology and ...

This edited collection provides a balanced conceptual framework to demonstrate not only the power of autonomous communication networks, but also th...

The issue of fake news has become very prominent in recent months. Its power to mislead and misinform has been made evident around the world. This ...

In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier -...

Reducere. DescriptionToday most of our money is created, not by governments, but by banks when they make loans. This book takes the reader step by step throu...

DescriptionAn innovative and accessible guide to doing social research in the digital ageThe rapid spread of social media, smartphones, and other d...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

A guide to understanding digital research from both a conceptual and practical perspective, helping the reader to make sense of the issues, challen...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The new edition of this pioneering book allows students to acquire an essential foundation for digital photography. Fully updated, it clearly and c...