Ogilvy on Advertising in the Digital Age, Hardcover

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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advic...

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This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. ...

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Social media compile data on users, retailers mine information on consumers, Internet giants create dossiers of who we know and what we do, and int...

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Reducere. Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by...

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Medieval Manuscripts in the Digital Age explores one major manuscript repository's digital presence and poses timely questions about studying books...

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how...

This updated edition of Cinema in the Digital Age takes a fresh look at the state of digital cinema. It pays special attention to the ways in which...

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In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier -...

Reducere. From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable ...

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Quillette magazine has provided a forum for thinkers of all political stripes to push back against the forces of intellectual conformity. Panics an...

Reducere. DescriptionIf you are an adult Canadian who uses e-mail and surfs the internet, this book is for you. In a unique and humorous way, this former mil...