Essentials of Digital Marketing, Paperback - ***299,99 RONThis user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on mar...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Essentials of Digital Marketing, Paperback - ***
Music, Markets and Consumption, Paperback - ***319,99 RONA fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consu...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Music, Markets and Consumption, Paperback - ***
Getting Started in Business Law, Paperback - ***256,99 RONAn accessible and concise resource that introduces non-specialist students to the key concepts and principles of business law, providing a non-tech...goodfellow publishers limited, carti, carte straina, lawelefant.roSimilar cu Getting Started in Business Law, Paperback - ***
Strategy for Tourism. 2 ed, Paperback - ***299,99 RONAn internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revise...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Strategy for Tourism. 2 ed, Paperback - ***
Enterprise and its Business Environment, Paperback - ***319,99 RONA clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, ...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Enterprise and its Business Environment, Paperback - ***
Talent Management in Hospitality and Tourism, Paperback - ***299,99 RONRecruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Talent Management in Hospitality and Tourism, Paperback - ***
Revenue Management for Hospitality and Tourism, Paperback - ***313,99 RONWritten by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Revenue Management for Hospitality and Tourism, Paperback - ***
Tourism Dynamics. New perspectives and changing directions, Hardback - ***775,99 RONTheoretical and practical insights that offer a platform for critical discussion and examine emergent controversies within the tourism industry suc...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Tourism Dynamics. New perspectives and changing directions, Hardback - ***
Spa Manager's Essential Guide, Paperback - Dr Melanie Smith299,99 RONThe Spa Manager's Essential Guide contains all the basic day to day information on how to run a wellness, beauty or thermal spa operation successfu...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Spa Manager's Essential Guide, Paperback - Dr Melanie Smith
Introduction to Sustainable Tourism, Paperback - Alexandra Coghlan299,99 RONA comprehensive and realistic look at integrating sustainability into tourism.It adopts a systems-perspective and combines theoretical and applied ...goodfellow publishers limited, carti, carte straina, earth scienceselefant.roSimilar cu Introduction to Sustainable Tourism, Paperback - Alexandra Coghlan
Tourism's New Markets. Drivers, details and directions, Paperback - ***319,99 RONWith contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging mark...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Tourism's New Markets. Drivers, details and directions, Paperback - ***
Event Project Management. Principles, technology and innovation, Paperback - ***299,99 RONThis text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Event Project Management. Principles, technology and innovation, Paperback - ***
Event Project Management. Principles, technology and innovation, Hardback - ***761,99 RONThis text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Event Project Management. Principles, technology and innovation, Hardback - ***
Tourism Theories, Concepts and Models, Paperback - Professor Bruce Prideaux299,99 RONA critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it looks at t...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Tourism Theories, Concepts and Models, Paperback - Professor Bruce Prideaux
Entrepreneurship in Hospitality and Tourism. a global perspective, Paperback - ***319,99 RON'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Entrepreneurship in Hospitality and Tourism. a global perspective, Paperback - ***
Contemporary Tourism. An international approach, Paperback - C Michael Hall299,99 RONNow in its fourth edition, it presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in A...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Contemporary Tourism. An international approach, Paperback - C Michael Hall
Indigenous Tourism. Cases from Australia and New Zealand, Paperback - ***319,99 RONThis volume presents a collection of unique case studies focusing on issues pertaining to indigenous tourism in two of the world's recognised leadi...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Indigenous Tourism. Cases from Australia and New Zealand, Paperback - ***
Reimagining and Reshaping Events. Theoretical and practical perspectives, Hardback - ***761,99 RONA unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Reimagining and Reshaping Events. Theoretical and practical perspectives, Hardback - ***
Sustainable Value Creation in Hospitality. Guests on Earth, Paperback - ***319,99 RONBased on theory and practice it analyses environmental, economic and social value in the hotel sector and overall hospitality industry, and what ca...goodfellow publishers limited, carti, carte straina, earth scienceselefant.roSimilar cu Sustainable Value Creation in Hospitality. Guests on Earth, Paperback - ***
Tracking Tourists. Movement and Mobility, Paperback - Dr Anne Hardy299,99 RONThe first text to address tourist movement in from a methodological angle in the post-digital era. It assesses how movement and migration has been ...goodfellow publishers limited, carti, carte straina, earth scienceselefant.roSimilar cu Tracking Tourists. Movement and Mobility, Paperback - Dr Anne Hardy
Service Management Principles for Hospitality & Tourism, Paperback - David Solnet298,99 RONGuides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approa...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Service Management Principles for Hospitality & Tourism, Paperback - David Solnet
Strategic Managerial Accounting. Hospitality, Tourism & Events Applications, Revised ed., Paperback - ***313,99 RONThis text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision ma...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Strategic Managerial Accounting. Hospitality, Tourism & Events Applications, Revised ed., Paperback - ***
COVID-19 and Travel. Impacts, responses and outcomes, Paperback - Dr Simon Hudson299,99 RONExamines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studi...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu COVID-19 and Travel. Impacts, responses and outcomes, Paperback - Dr Simon Hudson
Event Impact Assessment. Theory and methods for event management and tourism, Paperback - ***309,99 RONEvent Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact ...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Event Impact Assessment. Theory and methods for event management and tourism, Paperback - ***
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations, Paperback - ***309,99 RONDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume inv...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations, Paperback - ***
Event Leadership. Theory and Methods for Event Management and Tourism, Paperback - Emma Abson299,99 RONExamines, contextualises and applies leadership theory and practice at several levels. Using contemporary research, it explores a wide range of lea...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Event Leadership. Theory and Methods for Event Management and Tourism, Paperback - Emma Abson
Knowledge Management in Event Organisations. Theory and Methods for Event Management and Tourism, Hardback - ***775,99 RONProvides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared both pre-event and during th...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Knowledge Management in Event Organisations. Theory and Methods for Event Management and Tourism, Hardback - ***
Food and Beverage Management. For the hospitality, tourism and event industries, Paperback - Amy Hollier299,99 RONFifth edition of the best-selling textbook updated and revised to take account of current trends such as the experience economy, CSR, connectivity ...goodfellow publishers limited, carti, carte straina, technologyelefant.roSimilar cu Food and Beverage Management. For the hospitality, tourism and event industries, Paperback - Amy Hollier
Event Evaluation: . Theory and methods for event management and tourism, Paperback - Professor Donald Getz319,99 RONThis is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory...goodfellow publishers limited, carti, carte straina, economicselefant.roSimilar cu Event Evaluation: . Theory and methods for event management and tourism, Paperback - Professor Donald Getz
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