Goodfellow Publishers Limited

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on mar...

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consu...

An accessible and concise resource that introduces non-specialist students to the key concepts and principles of business law, providing a non-tech...

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revise...

A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, ...

Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on...

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment...

Theoretical and practical insights that offer a platform for critical discussion and examine emergent controversies within the tourism industry suc...

The Spa Manager's Essential Guide contains all the basic day to day information on how to run a wellness, beauty or thermal spa operation successfu...

A comprehensive and realistic look at integrating sustainability into tourism.It adopts a systems-perspective and combines theoretical and applied ...

With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging mark...

This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid...

This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid...

A critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it looks at t...

'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of...

Now in its fourth edition, it presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in A...

This volume presents a collection of unique case studies focusing on issues pertaining to indigenous tourism in two of the world's recognised leadi...

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case...

Based on theory and practice it analyses environmental, economic and social value in the hotel sector and overall hospitality industry, and what ca...

The first text to address tourist movement in from a methodological angle in the post-digital era. It assesses how movement and migration has been ...

Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approa...

This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision ma...

Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studi...

Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact ...

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume inv...

Examines, contextualises and applies leadership theory and practice at several levels. Using contemporary research, it explores a wide range of lea...

Provides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared both pre-event and during th...

Fifth edition of the best-selling textbook updated and revised to take account of current trends such as the experience economy, CSR, connectivity ...

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory...