Emotional Branding: The New Paradigm for Connecting Brands to People

Reducere. This book is the product of 23 scholars across various denominations who have collaborated annually for six years to specify the 10 practical steps...

Reducere. In the midst of the most serious financial upheaval since the Great Depression, legendary financier George Soros explores the origins of the crisis...

DescriptionEvery day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you ...

What if we lived in a world where everyone had enough? A world where everyone mattered and where people lived in harmony with nature? What if the s...

Leaders of today must possess potent powers for logic, reason, discernment and strategic forecasting. Yet, they must also be empathic and therefore...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone sug...

Brand si branding - Alexandru-Mircea Nedelea

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Barry Oshry shows that, despite many references to paradigms in the literature, there are no scientific paradigms (as defined by Thomas Kuhn) in ma...

Reducere. Contributor(s): Author: Jim DethmerAuthor: Diana ChapmanAuthor: Kaley KlempYou'll never see leadership the same way again after reading this book. ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The computational neuroscientist Daniel Graham offers an innovative paradigm for understanding the brain. He argues that the brain is not like a si...

Reducere. How can we live together without alienation, avoidance, and fear? How can we complement one another such that each of us can uniquely contribute to...

"Sensorimotor Focused EMDR (SF-EMDR) for Psychotherapy combines two hugely influential and effective therapies, EMDR therapy and sensorimotor psych...

The computational neuroscientist Daniel Graham offers an innovative paradigm for understanding the brain. He argues that the brain is not like a si...

Reducere. Aimed at team leaders, Soft Skills for Hard People is a rational take on the demands of emotional intelligence. It offers quick usable tools for bu...

Reducere. Why Does It Hurt presents a whole new viewpoint on the way our bodies work using FDM, the Fascial Distortion Model. Fascia is the fibrous connectiv...

Reducere. DescriptionIn this revolutionary work, Dr. Paul Dugliss offers the keys to understanding the profound gifts of Patanjali. He provides a context tha...

Reducere. Leading in the Unknown: A New Paradigm for Leaders in Intercollegiate Athletics presents a new vision of leadership for practitioners, scholars, an...

Discover how to grow your own fruit and veg even if you don't have much time or are a complete beginner.Illustrations: 100 colour illustrations

Reducere. DescriptionThere is a missing link in our ministry effortsSomewhere along the line, we have erroneously made pastoral care the sole responsibility ...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's r...

DescriptionCreative activities can support people with dementia, leading to moments of reconnection and joy. This book shows how the Montessori met...

Reducere. Cure Heel Pain in 5 Easy Steps - Correct - Profuse - Stretch - Strengthen - Align. IMPORTANT: Check the link for third edition content (see the fin...

Reducere. Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Au...

DescriptionReap the benefits of a diverse workforce.If you read nothing else on promoting diversity and realizing its benefits, read these 10 artic...

Reducere. Reap the benefits of a diverse workforce.If you read nothing else on promoting diversity and realizing its benefits, read these 10 articles. We've ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service. - Leonard L. Be...

Reducere. At a time when it's harder than ever to get and keep people's attention, we could all use some help. Enter Sonya Hamlin, author of the now classic ...

Have you gone through life constantly feeling as though no one will take you seriously? No matter how hard you try, you may feel that others always...

This revolutionary introduction to library management is the first conceived in and written for a digital age. Library Management for the Digital A...

Reducere. Do you want to build meaningful relationship bridges in both your work and personal life?It's definitely easier when you have some help along the w...

Reducere. Are you and your organization equipped to succeed in the new Amazon economy? Written by Amazon experts Kiri Masters and Mark Power, Amazon For CMOs...

Reducere. Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized...

Reducere. Research shows that people who are connected to others tend to be happier and healthier.In The CEOs of Networking, Heidi Torres outlines how buildi...

The global energy system stands at the verge of a far-reaching paradigm shift. The established model of centralized supply services will be challen...

Reducere. An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode...

DescriptionA stellar group of America's leading political thinkers explore how to reboot our democracy The presidential election of 2016 highlighte...

Reducere. Do you want to discover how to guide people in the right direction by recognizing their emotions?Do you wonder why some people are progressing fast...