Cerebellum Press

Reducere. The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new p...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-b...

Reducere. The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a compreh...

Reducere. DescriptionStrategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketi...

Reducere. New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The ...