Reducere. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone indi...
w. w. norton & company, carti, carte straina, economics
Reducere. Traditional public finance provides a powerful framework for policy analysis, but it relies on a model of human behavior that the new science of be...
brookings institution, carti, carte straina, economics
Reducere. In today's organization, the old safety paradigms are no longer enough. Previous safety performance gains have leveled off and leaders are now task...
behavioral science technology, inc., carti, carte straina, economics
Reducere. As applied behavioral science has become more widespread, a need has emerged for guidance on how to build and integrate behavioral science function...
action design press, carti, carte straina, economics
Reducere. Who should read this book? Leaders and aspiring leaders of organizations. Lead others more effectively by understanding, planning, and implementing...
Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...
marketing science institute, carti, carte straina, economics
Reducere. Hunting Causes and Using Them argues that causation is not one thing, as commonly assumed, but many. There is a huge variety of causal relations, e...
cambridge university press, carti, carte straina, fiction & related items, fiction: general & literary
Reducere. Traditionally, Sales and Systems Engineers (SEs) have been expected to simply provide technical information related to the sales efforts of their a...
Reducere. Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or s...
rotman-utp publishing, carti, carte straina, economics
Reducere. "Crystallizing Public Opinion" is Edward Bernays' pioneering work on the topic of public relations. Published in 1923, this groundbreaking book lai...
Reducere. DescriptionYou may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people ...
suzeteo enterprises, carti, carte straina, economics
Reducere. Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfide...
oxford university press, usa, carti, carte straina, economics
Reducere. Copiii vor fi incantati sa invete primele cuvinte si sa afle mai multe despre lucrurile care-i inconjoara alaturi de prietenii lor, Poppy si Sam, s...
stephen cartwright, carti pentru copii, literatura universala
Reducere. The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable...
rowhouse publishing, carti, carte straina, economics