Value-based Marketing. Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition, Hardback - Peter Doyle

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop ...

This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concept...

Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare ex...

Publisher: Taylor & Francis LtdIllustration(s): 75 Line drawings, black and white; 11 Tables, black and white; 75 Illustrations, black and whiteNum...

Reducere. In this substantially revised and updated edition of his 1986 business classic, Creating Shareholder Value, Alfred Rappaport provides managers and ...

THE NEW YORK TIMES BESTSELLER How one tenacious company found the drive to succeed--on a global scale In the early 1980s, Caterpillar, Inc. lost on...

Publisher: Bloomsbury Publishing PLCAuthor(s): Lisa LarterNumber of pages: 208Publication date: 2022Dimensions: 151 x 234 x 18Cover type: Paperback...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

Includes bibliographical references and index.

In one of the very first books on the subject, investment manager Fred Martin provides a groundbreaking new look at Benjamin Graham's approach to g...

About the AuthorTalaya Waller, M.B.A., D.B.A. is an international personal branding consultant and professor. In 2014, she founded Waller & Company...

Publisher: Taylor & Francis LtdAuthor(s): Jaap E. WieringaIllustration(s): 205 Line drawings, color; 7 Tables, color; 205 Illustrations, colorNumbe...

Reducere. Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective,...

Reducere. NEW GUIDE DECODES VALUE-BASED CARE AND PAYMENT MODELSAs value-based care is coming of age, deciding how to start can be an overwhelming task. Risks...

Best-Practice EVA tells the new EVA story from the ground up. Stewart covers EVA essentials the classic economic profit version of EVA in the first...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

Reducere. The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing th...

Reducere. The US prescription drug business is a $500 billion industry whose rising prices carry profound consequences for patients, caregivers, employers an...

Reducere. The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship di...

Reducere. When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate...

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

Implementing sustainable and successful strategies that can transform your business and brand a masterpiece on the world stage.

Growth hacker in marketing - Ryan Holiday

Contributor(s): Author: John WilliamsTake your business to new heights with up-to-date social media marketing - Updated for 2017 How can 'Social Me...

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior Lon...

Growth Hacker in Marketing. Audiobook - Ryan Holiday

„In sfarsit ni se explica si clarifica, in termeni usor de inteles, ce inseamna growth hacking-ul. Chiar mai mult decat atat, ni se ofera strategii...

Reducere. Contributor(s): Author: T. CalkinsAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, p...

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy cor...

This pioneering new study examines how to manage and measure the added value of facilities management and corporate real estate management. It pres...

Reducere. You need your business grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with diffe...

Publisher: Scarecrow PressAuthor(s): Jonathan FlomIllustration(s): Text Boxes; Illustrations, unspecified; Halftones, Black & White including Black...

Horacio Ortiz provides a critical analysis of the social institutions and practices that produce and regulate stock pricing and valuation. Drawing ...

Reducere. Praise for Value-Driven Business Process Management "The book goes well beyond a traditional methods-and-tools perspective to present the most curr...

Reducere. For any CEO who wants to achieve and sustain superior shareholder value growth. All chief executives want to deliver superior returns for their sha...

Reducere. Are you looking to boost your brand visibility and gain new clients for your business? Would you like to build an excellent presence on Instagram? ...

Reducere. "While early career practitioners may understand the value of drafting, negotiating, and managing exceptional contracts, they often struggle to mas...

Publisher: John Wiley & Sons IncAuthor(s): A IannarinoNumber of pages: 272Publication date: 2022Dimensions: 161 x 236 x 24Cover type: HardbackRedes...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For D...

Reducere. Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and d...

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: V...

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability.

Value in Due Diligence explores new applications for due diligence including areas such as corporate culture, social responsibility, and innovation...

Reducere. „In sfarșit ni se explica și clarifica, in termeni ușor de ințeles, ce inseamna growth hacking-ul. Chiar mai mult decat atat, ni se ofera strategii...

Reducere. Growth Hacker în Marketing de Ryan Holiday este - după cum putem citi chiar pe copertă - un abecedar al viitorului relațiilor publice, marketingulu...

UPDATED & EXTENDED 2ND EDITION - with a brand-new afterword by Merryn Somerset Webb Let the market come to you Deep Value Investing by Jeroen Bos i...

The proven, effective strategy for reinventing your business in the age of ever-present disruption