Swarovski. My Role in Building the Brand, Paperback - Stephen Somogyi

Biography of Stephen P. Somogyi, former VP of Swarovski Crystal Design describes his 40 year career during that company's metamorphose from glass s...

Reducere. The extensive leadership literature of our day focuses on the what and how of leadership. Numerous definitions, concepts, behaviors, and traits of ...

Reducere. The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than th...

This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.Publisher: ...

Reducere. DescriptionWhat does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take...

What is the "Mytharc", how did it arise, and how does it inform modern long-form storytelling? How does the classical hero's journey intersect with...

Reducere. Do you know how to seek out and win your next executive role?Are you well prepared to take the next steps in your career?If not, you may fail to re...

Reducere. Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're ...

In celebration of Swarovski's 120th anniversary, this is the first significant book on the premier maker of luxury crystals' rich collaborative his...

Reducere. Contributor(s): Author: Mark SchaeferWhere do you want to go next in your life? Do you want be positioned to get a better job, acquire more custome...

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, throug...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Offers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the persona...

Reducere. DescriptionThe Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your busine...

Reducere. DescriptionThanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.Th...

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience...

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup....

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Reducere. You Are Your Brand: Building from the Inside Out is a resource for anyone wanting to get motivated about their future and how that future is cultiv...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

Reducere. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in i...

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. I...

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days whe...

DescriptionMost marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can bemanaged by ...

Reducere. Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactic...

Reducere. Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactic...

Reducere. DescriptionAfter answering the question, "How and why do consumers adopt brands, " author Norty Cohen takes it the next step with a new question: "...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The title describes the Chinampa Agricultural System, its history and its role in Aztec empire-building. It contains a chapter on the history of Az...

Reducere. Too many doctors spend their careers dedicated to building a busy practice at the expense of their own health, happiness, marriage, or children. Wh...