Strategic Advertising Mechanisms. From Copy Strategy to Iconic Brands, New ed, Paperback - Jorge David Fernandez Gomez

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the fir...

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues ...

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit ou...

Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research ...

Reducere. In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out wi...

Leading scholars examine China's global strategic plans, from Hong Kong to military power, to economic dominance Over the past few decades, China h...

Reducere. Grand strategy is one of the most widely used and abused concepts in the foreign policy lexicon. In this important book, Hal Brands explains why gr...

Reducere. In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out wi...

DescriptionThe every day priority of CEOs is creating sustainable business growth. Focus on the bottom line, and on the top line. To make that happ...

Before the Communists came to power, China lay broken. Today it is a global force, but its leaders are haunted by the past. Sulmaan Wasif Khan chro...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

Reducere. DescriptionDon't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Y...

A scrapbook of the 1930s that overflows with nostalgia for those who remember that extraordinary era.Publisher: The Museum of BrandsAuthor(s): Robe...

Reducere. This architectural guide brings together 100 of the most original structures built in New York City since 1999. Vladimir Belogolovsky pairs them wi...

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advert...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

This book is for an academic readership in Latin American and world literatures. It offers unprecedented coverage of the principal contexts in whic...

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an ov...

Reducere. Contributor(s): Author: Miguel Fernandez GomezEste no es un libro gen rico que puedes encontrar en cualquier tienda, en internet ni tampoco en tu l...

Reducere. La lectura de este pequeño libro sobre la vida de María ayudará al lector a ponerse bajo la mirada protectora de la imagen tan venerada en el sur d...

Reducere. This book utilises multiple contemporary strategy perspectives and practices to give leaders and strategy practitioner's deep insights about the dy...

"A practical guide of immense value to both students and their supporters as they deal with the new and different challenges posed by the transitio...

Reducere. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy tha...

Creolization--the coming together of diverse beliefs and practices to form new beliefs and practices--is one of the most significant phenomena in C...

A practitioner-focused approach to strategy and real-world strategic thinking This 3rd edition has been revised and updated throughout to reflect t...

Reducere. DescriptionBEST STRATEGY BOOK OF 2018: AXIOM BUSINESS BOOK AWARDS ​From the New York Times bestselling author on strategy Technobody--maker of wear...

Presiunea "termenelor" de la serviciu, munca nesatisfacatoare in echipa, proasta gestionare a timpului sau lipsa de apreciere din partea superioril...

Daniela Sacerdoti has sold over 1 million copies of her eBooks, including the No. 1 eBook bestseller WATCH OVER ME. This third enchanting novel set...

Publisher: Rudolf Steiner PressAuthor(s): Rudolf SteinerIllustration(s): IllustrationsTranslator: M. BartonNumber of pages: 320Publication date: 20...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

Publisher: Pearson Education LimitedAuthor(s): Richard KochNumber of pages: 416Collection: The FT GuidesPublication date: 2021Dimensions: 158 x 235...

Reducere. Turner Publishing proudly presents a fully-updated edition of The Nonprofit Strategy Revolution FINALIST, Ben Franklin Awards, Independent Book Pub...

Reducere. Contributor(s): Author: Bob HoffmanA frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising w...

Today's business environment is constantly evolving, filled with volatility, uncertainty, complexity and ambiguity and driven by digital transforma...

Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportun...

Reducere. This is the second book of the Thinkers' Chess Academy series. In the first book we started at a beginner's level with checkmates in 1, 2 or 3 move...

Reducere. Dezvoltare Personala 978-606-719-647-4

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Bright, popular and a star on the rugby pitch, 15-year old Ben had everything he could want. But then food-loving Ben began to systematically starv...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Reducere. DescriptionThis five-part group study booklet is designed to encourage and equip local church communities who are contemplating setting up a pionee...

A short guide for managers to introduce big data technology to their organizations and change the culture and expectations around information manag...

Reducere. A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and Gene...

Contributor(s): Author: Hal BrandsLooking beyond the headlines to address the enduring grand strategic questions facing the United States todayAmer...

Reducere. This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful dat...

Richard Hageman: From Holland to Hollywood is the first critical biography to reconstruct Hageman's colorful life while recreating the cultural mil...