Hospitality Marketing and Consumer Behavior. Creating Memorable Experiences, Hardback - ***

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and bra...

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates ...

Revised edition of the author's Psychological foundations of marketing, 2013.

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Reducere. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be b...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these produc...

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitali...

Reducere. Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. T...

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education (US)Author(s): Renee StevensNumber of pages: 400Collection: Voices That MatterPublication date: 2021Dimensions: 179 x ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.Publ...

Publisher: Taylor & Francis LtdNumber of pages: 400Collection: Marketing and Consumer Psychology SeriesPublication date: 2017Dimensions: 152 x 228 ...

Reducere. Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into str...

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume inv...

Creating Great Visitor Experiences: A Guide for Museum Professionals will help museums define their service, hire and train a dynamic frontline tea...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Comb...

Reducere. 2016 1786352903

Reducere. The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a ...

Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of d...

Contributor(s): Author: Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition,...

Reducere. DescriptionYour nonconscious mind will filter out more than 99 percent of marketing you

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Michael SolomonPublication date: 2017Dimensions: 277 x 218 x 21Cover type: Mixed media productRedesc...

Tourism and hospitality services are prone to service-failure due to a high level of customer-employee contact. This is an invaluable source of inf...

This powerful book will show you how to write a great screenplay, teleplay, or novel by helping you create one-of-a-kind heroes and villains that a...

Publisher: Page Two Books, Inc.Author(s): Brent KeltnerNumber of pages: 416Publication date: 2022Dimensions: 151 x 223 x 36Cover type: HardbackRede...

Discover new ways to broaden your horizons and reach for life-affirming experiences, then record them in these pages. Collect Moments, Not Things w...

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a ...

Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...

Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable produc...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Reducere. The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis f...

Publisher: Taylor & Francis LtdAuthor(s): Alain (HEC Montreal, Canada) d'AstousIllustration(s): 8 Line drawings, black and white; 5 Tables, black a...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Reducere. Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers a...