Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement, Hardcover - Martin Kihn

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep per...

DescriptionThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 cu...

Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you how to ad...

The New York Times and Wall Street Journal bestsellerThe new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to d...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in Peo...

Reducere. DescriptionPeople analytics (also known as HR analytics) is revolutionizing Human Resource Management. Get ready for the future of HR and discover ...

Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between custom...

There's a lot of information about big data technologies, but splicing these technologies into an end-to-end enterprise data platform is a daunting...

Reducere. The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from ...

Reducere. EVERY CUSTOMER IS UNIQUEFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners t...

Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can tra...

Use this practical guide to understand what talent intelligence is and how to use it to make evidence-based organizational decisions and add busine...

DescriptionTime is running out.Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strate...

Reducere. If you want to learn about predictive analytics without having to read a boring textbook, then keep reading...Companies are collecting more data fr...

Reducere. Do you want to expand your skills from being a basic Data Scientist to becoming an expert Data Scientist ready to solve real-world data centric iss...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is c...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 ...

Reducere. Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.Y...

SHORTLISTED: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer firs...

Reducere. Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the i...

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data sci...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Reducere. Contributor(s): Author: J. B. WoodAuthor: Todd HewlinAuthor: Thomas LahIndustry after industry is becoming technology driven as software rapidly ea...

Reducere. If you want to learn about data analytics and data mining then keep reading...2 comprehensive manuscripts in 1 book Data Analytics: An Essential Be...

Data governance incorporates the ways people, processes, and technology work together to ensure data is trustworthy and can be used effectively. Th...

In Designing Cloud Data Platforms, Danil Zburivsky and Lynda Partner reveal a six-layer approach that increases flexibility and reduces costs. Disc...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to w...

Publisher: Pearson Education (US)Author(s): Mike MoranNumber of pages: 208Collection: IBM PressPublication date: 2016Dimensions: 152 x 227 x 14Cove...

Publisher: Lit VerlagAuthor(s): Jacqueline SchmittemNumber of pages: 102Collection: Internet Economics / InternetoekonomiePublication date: 2022Dim...

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the pr...

This is a comprehensive field guide for school professionals learning to use data. Requiring no prior proficiency in data tools and programming, th...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. If you want to learn about big data, then keep reading...Do you want to understand what big data is all about, but you don't get all the hype?Are y...

Publisher: University of California PressAuthor(s): Roberto J. GonzalezIllustration(s): 21 b-w photographs, 2 tablesNumber of pages: 270Publication...

The scope of criminal justice surveillance has expanded rapidly in recent decades. At the same time, the use of big data has spread across a range ...

Reducere. If you want to learn about data science and big data, then keep reading... Two manuscripts in one book: Data Science: What You Need to Know About D...

Reducere. Not a data expert? Here's an engaging and entertaining guide to interpreting and drawing insights from any chart, graph, or other data visualizatio...

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are...