The Social Media MBA Guide to ROI

The inside information that marketers and social media practitioners have been dying to get their hands on. It seems like every day another self-ap...

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A must-read for business leaders and anyone who wants to understand all the implications of a social world.---Bob Iger, Chairman and Chief Executiv...

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The Definitive Guide is a practical guide to the real world of Business Cases. Its focus are the necessities of building actual Business Cases, yet...

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DescriptionA set of bold theoretical reflections on how the social photo has remade our world. With the rise of the smart phone and social media, c...

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opi...

Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing ...

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Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures ...

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures ...

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"A leading scholar's cutting-edge analysis of the power and impact of social media and its users"--

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Publisher: Elsevier Science & TechnologyAuthor(s): Pierre (Government of Jersey, St Helier, Jersey, Channel Islands) CourtNumber of pages: 266Publi...

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Publisher: Linden Publishing Co IncAuthor(s): Deltina HayIllustration(s): b/w screen shots & illusNumber of pages: 454Publication date: 2011Dimensi...

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