Textual and linguistic features of advertising discourse. An exploration into the language of commercial advertising in women’s magazines - Alina Roxa

Reducere. 1. Annotations2. Inner Classes3. Reflection4. Generics5. Lambda Expressions6. Threads7. Input Output8. Working with Archive Files9. New Input Outpu...

Reducere. Two men, one spotlight. Together, Stan Lee and Steve Ditko created the billion dollar cultural phenomenon known as Spider-Man. Stan Lee stood in th...

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of la...

Reducere. Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience ...

A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work har...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Publisher: Nabu PressAuthor(s): Nathaniel Clark, Jr. FowlerIllustration(s): Illustrations, black and whiteNumber of pages: 160Publication date: 201...

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Pa...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

Dar trebuie sa recunoastem ca in jungla afacerilor trebuie sa apelezi la metode neconventionale care sa te faca sa iesi din plutonul mediocritatii....

Reducere. William F. "Buffalo Bill" Cody, star of the American West, began his journey to fame at age twenty-three, when he met writer Ned Buntline. The pulp...

Reducere. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are b...

DescriptionHow does this sound? Your organization is humming People come to work every day energized, excited, and engaged--ready to provide the "d...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and e...

Reducere. Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by...

Reducere. Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by...

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still diss...

Reducere. The history of sugar in Florida is a tale of experimentation and entrepreneurs, early mistakes and later successes, politics and money flowing free...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. A discourse on the languages of Native Americans encountered by the early settlers written by Roger Williams, who was forced to leave Massachusetts...

A profoundly moving exploration of the intelligence and personality of one of the world's most mysterious, beguiling creatures

Publicitate stiintifica - clasicul abecedar citit si astazi de catre cei mai buni autori de slogane publicitare ai momentului - a fost publicata pe...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

Reducere. From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable ...

Drawing on a range of social theorists from Bourdieu to Habermas, as well as his own past research, Fairclough's book presents a form of language a...

Reducere. Another New York Times bestseller from the author of The Good Good Pig, this "fascinating...touching...informative...entertaining" (Daily Beast) bo...

Reducere. Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, th...

Reducere. DescriptionA New Edition of One of the Most Important Cultural Artifacts of European and Indigenous American Contact Roger Williams's Key into the ...

DescriptionGirl on Girl looks at how women are using photography, the internet and the female gaze to explore self-image and female identity in con...

Publisher: The University of Chicago PressAuthor(s): Shelly RonenIllustration(s): 5 halftones, 1 tablesNumber of pages: 208Publication date: 2022Di...

Publisher: The University of Chicago PressAuthor(s): Shelly RonenIllustration(s): 5 halftones, 1 tablesNumber of pages: 208Publication date: 2022Di...

Publisher: SAGE Publications IncAuthor(s): Gerard J. TellisNumber of pages: 216Collection: Marketing for a New CenturyPublication date: 2004Dimensi...

A comprehensive look at the history of the history of beauty-product advertising, charting the skills of advertiser promising to make beauty-dreams...

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Publisher: ibidem-Verlag, Jessica Haunschild u Christian SchonAuthor(s): Alexey IvanovNumber of pages: 150Publication date: 2021Dimensions: 149 x 2...

This text offers an engaging introduction to the study of linguistics, focusing on the foundational areas (sound, structure, and meaning). Aimed at...

Buy One Get One Free... Discover how to leverage the goldmine of social media marketing and turn your business into a money machine Holy Moly... Di...

This is the second part of a study on Bronze Age tells and on our approaches towards an understanding of this fascinating way of life, drawing on t...

A riotous, 720-page celebration of sneakers and sporting legends, as told through the medium of vintage print advertisingPublisher: Phaidon Press L...

Reducere. Jim Aitchinson 973-87488-9-5

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

Reducere. The inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations d...

How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products?...