Positioning the Brand, Paperback

Reducere. Contributor(s): Author: Laura RiesPreface by: Al RiesWhen my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one...

Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than...

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the fir...

Reducere. Contributor(s): Editor: Benjamin BerghausEditor: Gunter Muller-StewensEditor: Sven ReineckeThe Management of Luxury, second edition, presents a uni...

Reducere. The devil is afraid of unified individuals, united generations, and Kingdom advancement.In the last days, Scripture reveals that there will be a gr...

Reducere. Food Bullying: Are You Buying B.S. reveals the $5.75 trillion secret that food marketers and celebrity spokespeople don't want you to know and prov...

Reducere. Contributor(s): Author: Leo LospennatoThis book tells you everything about making electric guitars following professional standards, phase-by-phase...

"It's time to soar into your next position mentally, emotionally, professionally, and spiritually..." Positioned to Prevail: A Woman's Guide to Ach...