Reducere. In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts o...
springer, carti, carte straina, society & social sciences
Reducere. "...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds...
Reducere. Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing...
free press, carti, carte straina, fiction & related items, fiction: general & literary