Paid Attention: Innovative Advertising for a Digital World

Navigate the cluttered advertising attention marketplace with this bestselling guide that provides contemporary advertising ideas and models for ma...

Contributor(s): Author: Francisco J. Lopez LubianAuthor: Jose EstevesAn in-depth examination of the concept of value in a digital world, an analysi...

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an imp...

Reducere. What is inclusive design? It is simple. It means that your product has been created with the intention of being accessible to as many different use...

Introduces readers to Liv, a young changemaker empowered to use digital tools to create and share content online. Liv's story offers readers an opp...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. A smart city is a framework that aims to develop, deploy and promote sustainable development practices to address the growing challenges of urbaniz...

Reducere. Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of informati...

Reducere. Get the knowledge and resources you need to guide students through the tough questions that reside in the gray areas of humans' relationship with t...

A Harvard-trained psychiatrist and mom of three gives parents and educators the tech habits children need to achieve their full potential--and a si...

Reducere. As a therapist and former video game developer, Ryan Anderson has seen the good and bad that comes from gazing at our screens. In this enlightening...

Reducere. Competitive Intelligence (CI) has emerged as a "must-have" for companies across industries. Equally valuable to the competitive intelligence profes...

Publisher: Taylor & Francis LtdAuthor(s): Jerome M. JuskaIllustration(s): 91 Line drawings, color; 91 Illustrations, colorNumber of pages: 300Publi...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication a...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the digital revolution. Wilkinson...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: 1517 MediaAuthor(s): Chris StedmanNumber of pages: 331Publication date: 2022Dimensions: 152 x 227 x 28Cover type: Paperback / softbackRe...

DescriptionAccording to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite th...

Reducere. Digital technology has become a ubiquitous feature of modern life. Our increasingly fast-paced world seems more and more remote from the world narr...

DescriptionThere's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. Bu...

An essential guide for parents navigating the new frontier of hyper-connected kids

The majority of journalism graduates find themselves working in local settings at some point during their careers; this book will equip them with a...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionDaunted by differentiation and devices? Ditching tech isn't the answer--understanding how to find the right tool for the right moment is...

DescriptionDevelop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are y...

Publisher: Taylor & Francis LtdAuthor(s): Adam HarrellIllustration(s): 0; 22 Illustrations, colorNumber of pages: 136Publication date: 2016Dimensio...

The authors provide a wide range of ideas and strategies to ensure that students are using digital technology in order to further their ability to ...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads ...

Reducere. The arrival of the participatory web 2.0 has been hailed by many as a media revolution, bringing with it new tools and possibilities for direct pol...

Reducere. A lively read from a working teacher offers practical engagement strategies for students with attention challenges If learning is a motor, student ...

Reducere. Sexting, cyberbullying, revenge porn, online predators... all of these potential threats can tempt parents to snatch the smartphone or tablet right...

Reducere. What Every Parent Needs to Know about Screens and Their KidsMaybe your kids are like many others--glued to their smartphones, social media, and str...

Publisher: John Wiley & Sons IncAuthor(s): B MarrNumber of pages: 272Publication date: 2022Dimensions: 161 x 237 x 23Cover type: HardbackRedescoper...

SECOND EDITION, REVISED AND UPDATED In Put More Time on Your Side: How to Manage Your Life in a Digital World, sociologist, business, and relations...

Digital Disruption offers educators, executives, and students a fresh approach as to how to navigate the future to ensure success.Publisher: Peter ...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Reducere. A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Adve...

Reducere. Contributor(s): Author: Joseph M. BradleyIn a world where all the answers are known, value is created by understanding what questions to ask. The s...

If you ever send students to the Internet to do research, then you need this quick read on how to prepare them to get the best-and the most-from th...

Reducere. Amber McClain Shaw's collection of stories about her life raising three boys will both entertain and enlighten anyone with kids, or who was once a ...

An inspirational exploration of why women are under-represented in tech, why it matters, and what we can do about it. Our eyes are now open to the ...