Marketing Research: Tools and Techniques, Paperback

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three co...

Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and...

Reducere. Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide...

Reducere. Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not si...

Reducere. If you think "viral marketing" only refers to making videos or memes to get shares on social media, there's a reason you've found it difficult to g...