Marketing for Scientists

Reducere. Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product...

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introducti...

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporter...

Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...

Reducere. Cost Accounting & Management Essentials You Always Wanted To Know is an introduction to cost accounting for engineers and scientists moving into ma...

A primary objective for life science executives is raising capital. Very often, however, a lack of marketing and sales skills impedes their efforts...

Reducere. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic - The Huffington Post - Men's Journal - MSN (U.K.) - Kirkus Reviews - Publishers Weekly #1 ...

Reducere. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields--ps...

Reducere. Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in orde...