Marketing Fashion, Paperback

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduc...

Publisher: SAGE Publications LtdAuthor(s): Mona MradNumber of pages: 408Publication date: 2022Dimensions: 189 x 332 x 25Cover type: Paperback / sof...

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashio...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing.

* This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing indust...

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet inco...

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, throug...

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an imp...