Introduction to Public Relations, Paperback

Reducere. Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of ...

Reducere. This comprehensive textbook provides an introduction to collective bargaining and labor relations with a focus on developments in the United States...

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering dive...

Reducere. A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corp...

Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods ...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Reducere. This carefully written textbook offers a thorough introduction to abstract algebra, covering the fundamentals of groups, rings and fields. The firs...