Fundamentals of Branding, Paperback

Reducere. The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what id...

Reducere. DescriptionMarketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and sh...

DescriptionCreate an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through eac...

Entertainment Law: Fundamentals and Practice is a comprehensive and unique "how to" guide covering every area of entertainment law including fundam...

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in...