Crystallizing Public Opinion

Reducere. "Crystallizing Public Opinion" is Edward Bernays' pioneering work on the topic of public relations. Published in 1923, this groundbreaking book lai...

Reducere. DescriptionYou may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people ...

Reducere. DescriptionYou may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people ...

DescriptionFamed as "the father of public relations, " Edward Bernays pioneered the technique of working to change attitudes rather than just selli...

Reducere. DescriptionIn writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that th...

Reducere. A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corp...