Advertising and Consumer Culture in China

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The Art of Useless offers an innovative way to understand China's political-economic, social, and cultural transformations, showing how consumer cu...

What does consumerism have to do with the sacraments? We live in cultures where our senses of meaning, identity, and purpose are often found in wha...

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates ...

Reducere. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth cen...

What is the relationship between gender and consumerism? Jennifer Scanlon gathers a collection of readings and archival materials to explore the mu...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Publisher: Taylor & Francis LtdNumber of pages: 400Collection: Marketing and Consumer Psychology SeriesPublication date: 2017Dimensions: 152 x 228 ...

Reducere. Unconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods and a critical statement...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Youth Culture in China: From Red Guards to Netizens - Paul Clark

What the struggle to make consumption ethical reveals about our world.

* Second edition of a popular and lively introduction to the nature and role of consumption in modern societies. * Includes new chapters on brandin...

`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary role...

DescriptionThis distinctive and enlightening book explores the invention and development of tea drinking in China, using tea culture to explore the...

Publisher: Tuttle PublishingAuthor(s): Pierre OstrowskiIllustration(s): manga illustrations throughoutNumber of pages: 192Publication date: 2022Dim...

This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply ...

Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehen...

Explores contemporary Chinese urban youth culture through analyses of three Chinese Internet subcultural artifacts - A Bloody Case of a Steamed Bun...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Reducere. The Tiny House Movement: Challenging Consumer Culture features in-depth interviews with movement residents, builders, and advocates, as well as the...

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Reducere. In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much ...

Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in ...

Dar trebuie sa recunoastem ca in jungla afacerilor trebuie sa apelezi la metode neconventionale care sa te faca sa iesi din plutonul mediocritatii....

Reducere. DescriptionRichard Conrad grew up in Washington, D.C., studied engineering and economics at Vanderbilt University, earned a master's degree in Econ...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

'Shanzhai' from Cantonese slang, refers to the production of fake goods in China, which enjoy an anti-authoritarian-like dissemination across the g...

Publisher: Princeton University PressAuthor(s): He BianIllustration(s): 9 b/w illus. 3 tables. 4 maps.Number of pages: 264Publication date: 2022Dim...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Analyses historical, architectural, visual, literary, and philosophical perspectives on the Western-styled garden that formed part of the great Yua...

Publicitate stiintifica - clasicul abecedar citit si astazi de catre cei mai buni autori de slogane publicitare ai momentului - a fost publicata pe...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Now in paperback This outstanding and original book, presented here with a new preface, examines the history of material culture in early modern Ch...

There is a World Heritage Craze in China. China claims to have the longest continuous civilization in the world and is seeking the recognition from...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...